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When I go to nokia.com I only get the option to choose a region, not any link to Club Nokia. After choosing Asia-Pacific and then Australia, there is no mention of Club Nokia. I have made another post about not being able to register via the URL on the plastic card supplied with the phone.
Number is usually registered at startup, ie when you insert sim for the first time. Soon the user gets a message welcoming to nokia. Account can be managed later (unsubscribe for tips they send for your device) from menu>applications>my nokia. It can also be managed online any time by going to my nokia segment in this site.